About Us


With today’s fast-paced and ever changing lifestyles, Malaysians tend to be more concerned and revolve around the context of healthy living. This has prompted SAM'S to open the doors to its very own premier urban grocer that prides itself in providing only the freshest and highest quality produce at reasonable prices. SAM'S believes in providing Malaysians with a fresher alternative; a choice to eat right and ultimately, live right.

This is why from the moment you walk in the door at SAM’S GROCERIA, we believe you’ve made a conscious decision for a ‘Life Made Fresher’.

Who are we?

Built solely on a solid commitment to provide its customers with wholesome fresh food, SAM’S GROCERIA ensures that its store’s offerings remain relevant to its customers by providing over 18,000 products in its selection, of which, 60% are fully-imported brands.

Equipped with a total staff size of 90, SAM'S ensures that the individuals working at its store are well trained and familiarized with every product sold on its shelves to ensure that they in turn can provide as much assistance and information as possible to the customers.

The phrase ‘Life Made Fresher’ is not just a tagline at SAM'S, it is a belief and ingrained in our corporate culture. We believe that from the moment a customer steps into our store, we have a responsibility to provide only the freshest alternatives for their selection.

At SAM'S we also take that belief onto a whole new level and beyond just our produce. SAM'S shoppers will also be able to be a part of its SAM'S Loyalty Program; SAM’S GROCERIA Family Card, which will be integrated with the latest technology to further enhance their shopping experience. By doing so, SAM'S shoppers can look forward to the store’s exclusive offers and seasonal products.

That’s not all, at SAM'S our customers will be thrilled with our selections of SAM'S Recipes specially prepared by our experienced Chefs at SAM'S Deli. Look out also for our Chef’s homemade specials of the day!

SAM'S Promises

At SAM'S, we recognize your needs for a healthier and fitter lifestyle by serving you only the freshest and highest quality produce at reasonable prices. We also understand what you want, and we go beyond to serve you by ensuring that all SAM'S staffs are well familiarized with every product sold in SAM’S GROCERIA. That way, we can help you understand our products better. At SAM'S, we promise you a ‘Life Made Fresher’.

The Future

Our first SAM’S GROCERIA which spans over 23,000 sq. ft., opens at the Gurney Paragon Mall, Penang on July 23rd, with further plans to expand into at least one other market by the end of 2013. SAM'S at Gurney Paragon Mall will be open daily from 10.00AM – 10.00PM. For more information about SAM'S and its executive offers, do visit our website or 'LIKE' our facebook page at SAM'S Groceria and follow us on twitter @samsgroceria